Changing lives through film
FilmAid Kenya uses a mix of media formats and employs an integrated approach to distribution, ensuring that this content reaches its intended audience. The outreach tools we use include targeted community-based screenings and workshops, radio, mobile telecommunications, as well as online social media.
Our Pillars
FilmAid Kenya uses a mix of media formats and employs an integrated approach to distribution, ensuring that this content reaches its intended audience. The outreach tools we use include targeted community-based screenings and workshops, radio, mobile telecommunications, as well as online social media.
Skills & Social Development
Empowering the community to play an active role in program delivery is a key pillar of FilmAid Kenya’s approach.
Media Arts Training:
Through film, photography, journalism, radio and digital media education, FilmAid Kenya gives youth the creative & technical skills necessary to explore the concerns of their own communities and to express themselves creatively.
Facilitation and Outreach Training:
FilmAid Kenya believes that community engagement and participation within its outreach is a critical component to ensuring that information is conveyed in culturally sensitive ways. Members of the community are trained to facilitate workshops on the issues featured within FilmAid Kenya’s media content. This enhances program delivery but also builds leadership and technical capacity.
Participatory Media Production & Dissemination
FilmAid Kenya uses a participatory approach to production ensuring community engagement in the creation of media content. Formats include:
Drama:
Storytelling is a powerful tool to deliver critical information about the social issues impacting a community. FilmAid Kenya’s drama programming includes a short-form, long-form and feature length films.
Documentary:
FilmAid Kenya produces long and short-form documentaries to tell real stories about the social issues impacting a target community. These documentaries are designed to educate audiences as well as influence attitudes and promote behavior change.
PSA/Music Video:
This short-form content involves informational PSAs that deliver critical health and safety information as well as more creative approaches designed to shift attitudes and behaviors.
Communication, Community Engagement & Accountability
Strategic distribution is critical to ensuring the impact of media campaigns. FilmAid Kenya employs a 360-degree integrated approach including:
Mobile Cinema:
Targeted mobile screenings deliver FilmAid Kenya’s content to communities underserved by traditional media platforms.
Workshops:
Facilitated community workshops use FilmAid Kenya content as a catalyst for community engagement and dialogue around critical issues.
Mobile:
SMS outreach delivers targeted information and provides the ability for audience feedback.. Social Media: Provides both a channel of communication and mechanism for dialogue with the target community.
Radio:
Mass media dissemination through radio broadcast ensures wide reach of FIlmAid Kenya’s content. Film Festival: FilmAid Kenya’s Film Festival is a showcase of community content and social impact films.