Our Approach
FilmAid Kenya designs and implements communications initiatives on critical health, rights and environmental issues. Our theory of change is based on the integration of creativity, participation, access and collaboration, which drive individual and community change, contributing to positive social impact.
Theory of Change
01 Participation
Through a participatory & inclusive approach to production and distribution, FilmAid Kenya promotes community dialogue to drive positive social change.
02 Creativity
FilmAid Kenya produces educational media content. Creativity is central to FilmAid Kenya’s content and through the power of storytelling, we seek to inform, engage and inspire.
03 Access
FilmAid Kenya uses a strategic approach to distribution, from targeted screenings and events to radio, SMS and social media, ensuring that its content reaches the community.
04 Partnership
Working together is fundamental to achieving change. FilmAid Kenya partners with communities, creators, NGOs, Governments, and the private sector to ensure a collaborative approach.