Harnessing the power of film & other multimedia channels to Inform, Engage & Inspire
Refugees and host communities from Dadaab and Kakuma have access to lifesaving information through Participatory Media Production, Mobile Cinema, Film-Based Workshops, FilmAid's Virtual Distribution Network, Radio Public Service Announcements, Interactive Radio Program, Bulk SMS Service, Mobile Information Caravan Service, Participatory Educative Theatre.
Our Strategic Program Areas
FilmAid Kenya uses a mix of media formats and employs an integrated approach to distribution, ensuring that this content reaches its intended audience. The outreach tools we use include targeted community-based screenings and workshops, radio, mobile telecommunications, as well as online social media.
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FilmAid Kenya uses a participatory approach to production ensuring community engagement in the creation of media content. Formats include:
Drama: Storytelling is a powerful tool to deliver critical information about the social issues impacting a community. FilmAid Kenya’s drama programming includes a short-form, long-form and feature-length films.
Documentary: FilmAid Kenya produces long and short-form documentaries to tell real stories about the social issues impacting a target community. These documentaries are designed to educate audiences as well as influence attitudes and promote behavior change.
PSA/Music Video: This short-form content involves informational PSAs that deliver critical health and safety information as well as more creative approaches designed to shift attitudes and behaviors.
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FilmAid Kenya works to empower the community to play an active role in program delivery is a key pillar of FilmAid Kenya’s approach. FilmAid Kenya conducts the following training:
Media Arts Training: Through film, photography, journalism, radio and digital media education, FilmAid Kenya gives youth the creative & technical skills necessary to explore the concerns of their own communities and to express themselves creatively.
Facilitation and Outreach Training: FilmAid Kenya believes that community engagement and participation within its outreach is a critical component to ensuring that information is conveyed in culturally sensitive ways. Members of the community are trained to facilitate workshops on the issues featured within FilmAid Kenya’s media content. This enhances program delivery but also builds leadership and technical capacity.
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Strategic distribution is critical to ensuring the impact of media campaigns. FilmAid Kenya employs a 360-degree integrated approach including:
Mobile Cinema: Targeted mobile screenings deliver FilmAid Kenya’s content to communities underserved by traditional media platforms.
Workshops: Facilitated community workshops use FilmAid Kenya content as a catalyst for community engagement and dialogue around critical issues.
Mobile: SMS outreach delivers targeted information and provides the ability for audience feedback.
Social Media: Provides both a channel of communication and mechanism for dialogue with the target community.
Radio: Mass media dissemination through radio broadcast ensures wide reach of FIlmAid Kenya’s content. Film Festival: FilmAid Kenya’s Film Festival is a showcase of community content and social impact films.
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Our aim is to provide platforms for affected communities to use their own voice to engage with governments, policymakers, the private sector, the host community, and other stakeholders to create awareness, improve understanding as the basis for better policies and the operational environment.
This implemented through the following strategic objectives:
To inspire the communities to advocate for the needs and rights of the affected communities.
Engaging stakeholders to support the realization of rights of the affected communities.
Sectors of Focus
Foster an informed health, education and protection environment by increasing the quantity and quality of timely, inclusive & trusted information for refugees and host community in Dadaab, Kakuma, and Kalobeyei through community engagement.
Health
Promoting health-seeking behaviour through improved access to accurate health information, increased awareness & knowledge about diseases & major health challenges.
Education
Create greater awareness about education registration, improve enrollment & promote the return to school following C-19.
Food Security & Assistance
Increase access to information for refugees to ensure awareness of food security and assistance activities and related processes.
Durable Solutions
Potential for Voluntary Return and Generic solutions Realized. Strengthen access to multi-sectoral services through the provision of actionable lifesaving information
Climate & Environment
Strengthening Community Participation and Accountability in Health, and Resiliency Outcomes in Refugee Camps
Our Approach
FilmAid Kenya designs and implements communications initiatives on critical health, rights and environmental issues. Our theory of change is based on the integration of creativity, participation, access and collaboration, which drive individual and community change, contributing to positive social impact. This is illustrated below:
Participation
Through a participatory & inclusive approach to production and distribution, FilmAid Kenya promotes community dialogue to drive positive social change.
Creativity
FilmAid Kenya produces educational media content. Creativity is central to FilmAid Kenya’s content and through the power of storytelling, we seek to inform, engage and inspire.
Access
FilmAid Kenya uses a strategic approach to distribution, from targeted screenings and events to radio, SMS and social media, ensuring that its content reaches the community.
Partnership
Working together is fundamental to achieving change. FilmAid Kenya partners with communities, creators, NGOs, Governments, and the private sector to ensure a collaborative approach.
